Product development and merchandising

Our merchandising team is always on the lookout for new fabrics, designs by attending fairs and by visits to mills, processing houses to update our customers design department with latest inputs well in advance to help them make an attractive range. We also shop abroad for the latest in fashions and designs.

Planning, production & Logistics

We plan every style with each factory in detail to achieve the delivery dates and with a daily monitoring ensure that proper corrective action is taken in case it slips from the schedule. A weekly detailed report is sent to our customers to keep them posted regarding the WIP of all the styles.

Quality Control

Our Q.A team follows an AQL of 1.5 & 2.5 depending on the complicity of styles. The salesmen sample as well as bulk fabrics are tested for following:
Fiber identification / composition
Dimensional stability to washing
Color fastness to washing
Color fastness to Crocking
Color fastness to Perspiration
Color fastness to Light
Pilling Resistance
Seam Slippage / Strength
Counts of Yarn
Tearing Strength
Threads per Inch


Study the style thoroughly and identify critical areas
Check the patterns
Proto samples are made and checked as per pattern to fix specs and shrinkage
Size sets in all sizes are made and checked before and after wash
Pre-production meeting conducted at the production factory with their staff with the size sets and the same are sealed.
Pilot run are checked operation wise.
One Q.C is posted and continuous on-line check is done and the reports are studied by Q.C Manager daily and discussed in the management appraisal meeting conducted on every Monday.
Final inspection after completion of total packing.